Sunday, 23 August 2020

BA STRIKE 2020, book an airline you can trust..... BA are now cowboys!!

British Airways holidaymakers facing half-term hell as workers warn of strike action

It comes amid the airline's plans to axe 12,000 staff and switch remaining workers on to lower paid contracts as part of a major restructuring stemming back more than two years
Unions say staff are being disposed of as cheaply and as quickly as possible
British Airways workers say they're set to vote on strike action in the coming months, in a move that could spell havoc for half-term holidaymakers.
The carrier's ground staff say they're in talks to vote for a ballot on industrial action ahead of the October half-term rush.
Long-standing employees in its cargo, loading and baggage workforce claim the vote could shut down the airline.
Cabin crew will have separate options for pursuing industrial action, with sources also indicating the half-term school holidays will be targeted for "maximum impact".
"Workers want to strike," one employee at the ground staff meeting near Heathrow told The Sun.


"There is absolute disgust at the behaviour of BA.
Travel hell: It is understood that the strikes will be timed for "maximum impact" 
"There is now a mandate for the union to formally pursue industrial action. Staff will now be balloted and a strike is inevitable."
The airline has already reached agreement with the unions and pilots over proposed cuts that will temporarily cut pay by 20% and eliminate 270 jobs,
However, strikes within its 3,000 strong cargo, loading and baggage teams could bring the airline to a halt as the summer break approaches.
"We have received no notification of any ballot for industrial action," British Airways said.
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"A culture and a community literally cut in half. The heart and soul ripped from the airline, with an unseeing haste to get rid of people as fast as they could, unceremoniously disposing of them as cheaply and as quickly as possible," the union said.
"Not a single thought was given to whether the people being rushed out of the door, were our best or our worst, it simply didn't matter.
"Colleagues have been either carelessly tossed aside or so brutalised by the last few months, that many no longer recognise the company they were once proud to say they worked for.
"British Airways' entire strategy seems to amount to little more than waging a war against its own employees, in the mistaken belief that this entirely negative tactic will somehow deliver success."

Tuesday, 18 August 2020

Ba or Not BA

British Airways Needs To Revitalize Its Brand

Larry Light
The coronavirus has taken its toll on the airline industry. But, BA was having trouble before the pandemic. Over the years, BA had lost its grip on its stellar service experience and its groundbreaking approach to flying passengers around the world.
British Airways (BA), the U.K. flagship airline, is expecting to cut 12,000 jobs. This represents about 30% of its workforce according to Financial Times. These cuts will affect the BA cabin crew, engineers, and ground staff.
There was a moment in airline history when flying with BA was a great experience, on the ground and in the air. The special feel of BA was due to its laser focus on treating each of its classes of service as brands with relevant, differentiating brand promises and then consistently delivering against those brand promises.
Brands are promises of relevant and differentiated trustworthy experiences. The total brand experience (functional, emotional, and social benefits) is what defines the relevant distinctiveness of the brand. And consistently delivering this promised experience is what defines quality and trustworthiness.
In the 1980s, after its privatisation by the Thatcher administration, the British Airways brand reinvented the trans-Atlantic flying brand experience. Under the stewardship of Sir Colin Marshall and a first-rate marketing group, the brand made some big decisions defining the customer’s total brand experience throughout the entire customer journey. 
First, the team decided to brand the classes of service in the same way that packaged goods companies and automotive companies brand their offerings. This concept went beyond sprucing up the in-flight services. It meant creating a Brand Promise for each service class including the Concorde. Sir Colin Marshall’s vision was: “… orchestrating service to fill customers’ value-driven needs.” 
Second, BA’s focus expanded to not only in-flight service but also on-the-ground service. For example, the eastbound flights to the U.K. tended to be overnight flights so most people tried to sleep. BA offered sleeper suits and duvets with seats that reclined low enough for a good night’s sleep. A passenger could receive an early wake-up for changing into work clothing. If a passenger was flying onward to another destination, the branded BA lounges offered showers, clothes pressing as well as food, beverage and travel services. 
Focusing on the in-airport experience, BA re-imaged its BA lounges to match the classes of service. The idea was to start your journey by experiencing BA’s hospitality before you even stepped into the plane and further differentiating the classes of service by lounges that provided differentiating levels of catering. The lounges were physical expressions of the brand promises.
Now many of these initiatives are common for air travel. But, in the 1980’s the BA experience on the ground and in-flight was innovative and in stark contrast to U.S. airline travel, which Sir Colin Marshall deemed “ghastly.” BA’s ground staff was helpful, courteous problem-solvers. The marketing team’s detailed descriptions of each service class’ promises gave BA employees the framework for delivering excellent service.
Third, the decision was made to focus on highly profitable business travelers who had to travel frequently across the Atlantic Ocean for business. An early 1993 BA booklet defined the Brand Promises for business travelers with the new business class, first-class, and Concorde class services. Available in the lounges, here is how BA defined each service class in a 1993 BA Booklet: “Step into a new world, It’s the way we make business travellers feel that makes us the world’s favourite.”
We’ve created a new world for business travellers. Increased service. Greater comfort. More freedom. They are yours to experience in the new Club World, First Class, and Concorde. Arrive in the right frame of mind to do business. 
Club World (Business)
“Time to think. Time to relax.” Because you need time to prepare yourself for business. We offer you a new world of service and comfort in Club World – in the air and on the ground.
First Class
“Space to sleep. Space to unwind.” Important decisions affecting your company’s future. Sleep on them. Our First Class service is now truly in a class of its own. We give you space to take time out from your hectic business life. We give you time to reflect before you act.
Concorde
Speed – the conquest of time. Concorde – recognises the value of your time. Concorde creates more time for you. Depart London 10:30 am arrive New York 9:20 am
The brand booklet provided all the details on the long list of differentiating features for these three classes for business travel. BA identified seven classes of service in total: Concorde, First Class, Club World (business travel) and Club Europe, Euro Traveller (European economy) World Traveller (long haul economy), and domestic Shuttle. 
BA’s success was an excellent example of Brand Promise, market segmentation, and communications in practice. Through in-flight and on-the-ground innovations and renovations and exceptional and insightful marketing, BA changed customers’ perceptions of the total BA brand. From a reputation of BA meaning ‘Bloody Awful,” BA became “Bloody Awesome.” Each class of service had its own brand manager with a job description that gave each brand manager the ongoing responsibility for renovations and innovations of the class of service.
In the 1995 November-December issue of Harvard Business Review, Steven Prokesh wrote an article on his interview with Sir Colin Marshall. Mr. Prokesh introduced the interview with the following:
“Few businesses are as brutally competitive as airlines. But just because the competition is tough, that’s no reason to be tough on customers, says Sir Colin Marshall, the chairman of British Airways. Convinced that travellers care mainly about price, many airlines – most notably the major U.S. carriers–seem to have made cutting costs the top priority at the expense of their service quality. But Marshall doesn’t think it has to be that way. Even in a cutthroat, mass-market business such as air travel, he argues, there are plenty of people who will pay a premium for good service – even among those who travel economy. It may sound crazy, but just look at British Airways’ profits: While the world airline industry has racked up billions of dollars in losses in the last five years, British Airways has remained solidly profitable.” 
In the interview, Sir Colin Marshall pointed out that airline travel has “five basic services that everyone has to provide.” These are getting passengers to their destination, doing it safely, having schedules that meet customers’ timetables, providing some food and beverage, and having a frequent-flier miles program. However, Sir Colin Marshall recognised that the basics are mere entry requirements to the category: all airlines have to provide these basics to compete. What BA could do was go beyond the basics and offer relevant differentiation by satisfying customer desires for help, for personal treatment, all delivered with concern and care. “Fulfilling those desires is the centre piece of how we wish to orchestrate our service,” said Sir Colin Marshall. 
When Sir Colin Marshall retired, the BA approach changed from customer-focused to cost-cutting. Today’s BA is a brand-shadow of what it once was. The uncertainties of its cost-focused strategy ate away at British Airlines brand. Since Sir Colin Marshall left, the BA brand was subjected to Anorexia Costriosa, the starvation diet of extreme cost-cutting, leaving BA, in today’s current crisis, So now, the airline sees the only way out as more “restructuring and elimination of redundancy.”
If you had the pleasure of flying BA when Sir Colin Marshall ran the brand-business, you may now shed a final tear. There was that time, for over a decade, when the BA branded experience was exceptional. When you purchased a class of service on a BA flight, you knew what to expect and it was consistently delivered. It is difficult to imagine delivering seamless, personal, and caring service when the service staff is no longer able to provide such an experience. It is a brand-business truism that you cannot cost manage your way to enduring profitable growth. Let’s hope British Airways finds a way out of this crisis

Sunday, 19 July 2020

BA REDUNDANCIES is a shambles

he coronavirus crisis has been an unprecedented struggle for workers across the UK. In my lifetime alone, the current economic situation dwarfs the financial crisis of 2008, the dot-com crash at the turn of the century, and the recession of the early ’90s. The sudden and seismic shock to the economy has led to mass-scale redundancies, and financial hardship for millions of people. When the government’s ‘job retention’ scheme ends in the autumn, we could see catastrophic levels of unemployment. 
As the pandemic worsened, many businesses were rightly praised for the efforts they undertook to protect their employees, utilising government loans where needed to retain staff on full pay or opting to furlough staff rather than laying them off. And those that have gone down the route of government support have mostly done so in good faith and in the hope that this is no more than a short-term measure.
The flip side of that is companies that take advantage of the system, using taxpayer’s money to prioritise the protection of shareholder dividends ahead of the protection of their workers. One such company is British Airways (BA), whose parent company IAG’s chief executive Willie Walsh was hauled before the Transport Select Committee last month.
Despite IAG’s total assets of £10.7 billion and profits last year alone of £2.6 billion, at the very first opportunity Mr Walsh furloughed 22,626 of his employees. In doing so, he claimed the measure was to “protect jobs and ensure that BA comes out the other side of this crisis in the best possible shape.” 
What’s clear now, just weeks later, is that the protection of jobs was never his priority – beyond those of BA’s top executives. And, despite IAG being in a position to retain its entire workforce on full pay for more than a year even without government support, Mr Walsh announced that all 42,000 of British Airways’ workforce would be made redundant, with 30,000 “fired and rehired” on inferior contracts, with worse, pay, terms, and conditions.
That’s 12,000 redundancies, while failure by those employees to sign the paperwork, which contains a clause allowing the company to temporarily lay-off workers, will result in instant dismissal. In addition, staff face up to £30,000 in loss of earnings during this period. But that’s small beer for Mr Walsh who, between 2011 and 2019 alone, pocketed £33 million in salary, bonuses and pension payments.
That’s why, in the Transport Select Committee’s report, published last month, BA was condemned for its behaviour. Committee chair Huw Merriman wrote that BA and its parent company IAG “falls well below the standards expected from an employer, especially in light of the scale of taxpayer subsidy, at this time of national crisis” adding that “it is unacceptable that a company would seek to drive this level of change under the cover of a pandemic.” In the committee’s discussions I made clear this was a betrayal of British workers – and we unanimously agreed that BA’s exploitation of the crisis for their gain was a national disgrace.
Quite simply, this is yet another example of the predatory, globalised capitalism that pervades our society, with fat cat bosses enriching themselves with seven-figure salaries while at the same time outsourcing jobs, and leaving their workers on low pay, in insecure employment and struggling to make ends meet. And IAG, like many corporate giants, is a master at it.
That’s why I’ve raised in parliament that the government must now explore all possible avenues to continue to apply as much pressure on BA and IAG, so that they reverse their wanton destruction of a loyal workforce. This should include reconsidering the preferential and lucrative slots that are given to BA and IAG at British airports. The government must ensure that the slots are given to British-based companies, those paying taxes in Britain and employing workers from this country. Anything else would be unacceptable and a betrayal of aviation workers. 
From January 1st next year, the UK will have the power to remove grandfather rights and set additional local criteria by amending the Airports Slot Allocation Regulations, 2006. Such a step would be in line with the International Air Transport Association’s guidelines. Unite the Union is asking that any local criteria should “incentivise inward investment, connectivity and social responsibility” in return for slot allocations.
Such a change would also meet the advice of the Competition and Marketing Authority, which just last year recommended to the Department for Transport that it introduce limits on the ‘grandfather period.’ In determining the length of the grandfathered period, they argued that a balance needed to be found between protecting airlines’ commercial and operational imperatives and ensuring that enough slots are made available for airlines wanting to enter or expand services. That seems entirely reasonable in a post-Covid world where the aviation industry needs to be given a level playing field to enable it to survive. 
BA’s workers have built the company up to be a proud British symbol that’s recognised the world over for the high standards that it sets. However, it’s a very different story for its management, who have long been at the forefront of a race to the bottom on wages, union busting and exploitation of its workforce. So, as I told Mr Walsh during the committee hearing, it is disgraceful that workers who in many cases have built up years of loyal service are now, in the eyes of their management, little more than collateral damage so IAG shareholders can continue to line their pockets.
There is another way, though, to ensure a sustainable aviation recovery that works for everyone. That’s why I’m backing Unite’s ‘BA Stop Think Again’ campaign, which is urging Willie Walsh to do the right thing and stand by his loyal workforce rather than throwing them on the scrapheap.
I’m also using this opportunity to urge workers to unionise to strengthen their collective bargaining power and push back against rapacious bosses. Trade union membership is at an all-time low, despite 200,000 new members joining unions in the past two years. This still leaves only 52 percent of public sector workers and just 13 percent of private sector workers as members, with a further four million workers trapped in insecure work. This crisis and the behaviour of bosses such as Willie Walsh will hopefully be the incentive millions of workers need to unionise.
I’m very clear that the aviation industry, like so many others, is critical to the success of the UK economy and the government should do all it can to support it, including ensuring that airlines and airports are able to operate in a safe environment for staff and customers as we transition out of the lockdown. Aviation recovery, like so many other areas of the UK and global economy, is going to be prolonged. Therefore, what’s needed is a transitional strategy for workers and our regional economies.
One example we should look to is France, where Emmanuel Macron’s government has unveiled a series of historic rescue packages, including one of almost £7 billion for Air France, which included £4 billion in bank loans guaranteed by the state and £3 billion of loans direct from the government. Their position, quite rightly, was that they needed to safeguard Air France’s 84,000 employees (and a total 350,000 jobs who are employed both directly and indirectly). That’s significantly more than British Airways’ 45,000 employees. This shows that it’s not an unrealistic pipe dream.
At the same time, French Finance Minister Bruno Le Maire was clear that, as part of the rescue package, Air France bosses needed to bring forward a plan for reducing CO2 emissions and “transforming its fleet to be less polluting.” Something similar would be welcome in Britain.
Far from looking ahead to a post-Covid world, all the scientific and medical evidence is pointing to a second wave, potentially with a sharper spike than the one we’ve already experienced. And, with Britain facing the highest death rate in Europe and second highest in the world, coronavirus isn’t going away any time soon.
The government isn’t going to be able to keep the taps on indefinitely and companies are going to have to put people before profits and take on their share of the burden. If they don’t, we could be facing an economic catastrophe – with millions unemployed and unable to do their bit to help rebuild the country.
That’s why the government and BA have to work closely to ensure a sustainable sectoral recovery that will protect all jobs and ensure the company comes out of this crisis as quickly and as strongly as possible. In the world of the Covid crisis, the limitations of the globalised economic system have been laid bare – a strategic, interventionist and forward-thinking government would recognise that in the new world we live in, we cannot leave the jobs and livelihoods of thousands to the whims of faceless international corporations who will cast them aside as collateral damage.
Building back better means putting workers and jobs at the heart of our economic strategy, because we all know that to reach our climate targets aviation must change. That means doing so in a way that’s not at the expense of aviation workers, but offers them hope of a greener and more secure future. 

Thursday, 11 June 2020

BA COVID CATERING

COVID Friendly Catering Revealed By British Airways

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British Airways has today revealed a new onboard catering offering in response to the current global pandemic. The typical product will be temporarily swapped out with pre-packaged food, reducing the contact involved in serving the meals.
British Airways, Meal Service, COVID
British Airways will be altering its onboard meal service for the foreseeable future. Photo: British Airways
Around the world, airlines have been implementing changes to make flying as safe as possible. We’ve seen Qatar Airways introduce full-body PPE for cabin crew. Meanwhile, Alaska Airlines has made almost 100 health-related onboard changes. Now British Airways is altering its onboard service in reaction to the current situation.

The main changes

All food served will now be served in pre-packaged, disposable containers. Additionally, all cutlery will be plastic and pre-packaged. This ensures that contact points and the chance for virus transmission are reduced as much as possible.
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All food will now be served in a box regardless of travel. Photo: British Airways
British Airways will still offer snacks between meals on long-haul flights, and a selection of alcoholic and non-alcoholic beverages will still be available to accompany meals. All passengers will get a bottle of water as part of the service, regardless of the class of travel or length of the flight. There is currently no date for when the regular service will resume, as this will depend on how the situation develops.

Long-haul flights

The most significant changes to the current lineup will be seen by the passengers traveling in First, the airline’s top level cabin. First passengers will be used to having luxury food made to order. However, pre-prepared meal boxes will now be served in all of the cabins.

First Class:

British Airways, Meal Service, COVID
The airline’s popular afternoon tea will contain all of the essentials. Photo: British Airways
Of course, the quality and quantity of food will vary between the cabins. The airline’s popular afternoon tea will still be served to passengers in the First cabin upon request, albeit in a box, with macaroons, scones, and of course, a sandwich selection.
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The first-class offering is the most diverse. Photo: British Airways
Alongside the afternoon tea in First, British Airways will be serving main meals in boxes too. The meal will be the most diverse of all the cabins. However, it is a big step down from the usual First offering.
British Airways, Meal Service, COVID
The Club World is more straightforward than what passengers are used to but still looks delicious. Photo: British Airways

Club World (business class):

Those in the Club World cabin, British Airways’ business class, will get a slightly downgraded menu that fits in one box. Again, they will get plastic cutlery and disposable food containers.
British Airways, Meal Service, COVID
The airline’s new Club World main meal. Photo: British Airways
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World Traveler Plus (premium economy):

While passengers in World Traveller Plus (premium economy) are used to a slightly better meal service than in World Traveller (economy), this will not be the case for the time being. Both cabins will share the same menu while the temporary catering is in use.
British Airways, Meal Service, COVID
World Traveller and World Traveller Plus will share the same meal. Photo: British Airways
This menu will see a salad, hot entrée or sandwich paired with a small desert, and a bottle of water.

World Traveler (economy class):

The World Traveller breakfast will likely include a croissant, a yogurt, and a snack.
The World Traveller breakfast will likely include a croissant, a yogurt, and a snack. Photo: British Airways

Short-haul service

British Airways is well known for having a buy onboard service for Euro Traveller passengers. We’ve sampled this menu multiple times. Essentially, passengers have to pay for food or bring their own. It wouldn’t be a surprise if British Airways scrapped its service altogether on short-haul flights. However, this isn’t the case.

Club Europe (business class):

Those in Club Europe (short-haul business class) will still get a pre-prepared meal, again in a box. This will be served with a selection of drinks.
British Airways, Meal Service, COVID
Club Europe passengers will still get catering, while economy customers will get complimentary refreshments. Photo: British Airways

Euro Traveler (economy class):

Every passenger in the economy cabin on shorter flights will be given a bottle of water and a snack. These will be complimentary, a slight improvement on the current offering.