Economy class passengers on short-haul BA flights will no longer enjoy free snacks from next year.
If they want to eat they will have to pay for their choice from a selection of M&S snacks and salads.
The change will bring the UK flag carrier in line with low-cost rivals such as easyJet and Ryanair.
It comes five months after the appointment of new BA chief executive Alex Cruz, who previously ran Spanish no-frills carrier Vueling.
BA claimed the change was in response to customer feedback.
Passengers are currently given a light snack, such as a bacon roll and a soft drink.
Mr Cruz said customers "want to choose from a wider range of premium products".
They will be offered items including crisps for £1, a cheddar ploughman's sandwich for £3, or a spiced chicken with quinoa and rice salad for £4.95.
The M&S selection will replace free food on short haul and domestic flights from Heathrow and Gatwick from 11 January and from London City and Stansted by next summer.
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